Happy World Princess Week!
We are two days into World Princess Week , the annual celebration of the Disney Princess brand , which takes place from August 25th to 31st this year. The beloved brand has moved on from its Ultimate Princess Celebration campaign to begin a new marketing campaign called "Create Your World." The campaign kicked off at the beginning of the month with a commercial entitled "The Magic Within" in which little girls imagine Disney characters and symbols popping into their ordinary lives so they can live the modern princess life . This particular brand campaign seems more consumer-based than "Live Your Story," which encourages incorporating princess traits like kindness and bravery in everyday life. "Create Your World" sounds like an invitation to buy lots of Disney merchandise and turn your home into a castle , which is on brand with modern Disney's questionable decisions that favor corporate greed over good storytelling. Although World Princ